FUNCTION OF BEAUTY, NYC POP-UP STORE
A start-up company focused on creating personalized hair care products needed a space that would both visually and interactively demonstrate the unique formulations available, as well as create a working laboratory to test soft products. For their new space located in SoHo, we designed a storage system that doubled as both display and function, highlighting the numerous product ingredients available. Integrated mechanized pumps, transparent containers and digital technology, allow customers to physically see actual ingredients mixed in real time. Aesthetically pure and simple, the design celebrates the mission and ethos of the brand.
Customer’s name replaces the word “Beauty” to create a more personalized experience for them.