OWNING RAW MATERIALS
On average 30% of garments in our closets have not been worn for almost a year. Sounds familiar?
Our wardrobes are often filled with clothes that we hardly wear. It’s
not a surprise. We are all a victim to fast fashion and changing styles. According to Ellen Mcarther foundation, jeans and cotton are the most owned
pieces of clothing. But at the same time, the these materials save
more energy and resources than others, if recycled. I recently came
across a business case where, Philips had to come up with a new
system of leasing light as an energy source, and charging their customers
for the performance and service, rather than the installed
devices.
Putting these 2 things together, it made me think, would
you rather pay for the performance, than the product?
HOW MIGHT WE CREATE A MORE CIRCULAR SYSTEM OF BUYING AND USING RECYCLED CLOTHING?
JEANPAL is a service where you can lease the raw material and chose to convert it into clothing.
This is a formula that keeps in mind the well-being of the earth and its resources. JeanPal
is a guilt-free solution for conscious people that have a desire for newness.
LEASE CLOTHES NOT BUY THEM
JeanPal, is an all jeans store, from where you sign up and enter a leasing program for your clothes. For example, you leased a jeans jacket, or a pair of jeans, for which you pay a monthly minimal fee for unlimited repairs and replacements. You also receive updates every season, so that you can swap the pair of jeans, if you are already bored with it.
All you have to do it hit the SEND BACK button. They will send you a return package which lets you chose what you want to do with your pair of jeans.
You can send it for a repair, you can swap it for something new, give it away or recycle it after a few years of wearing it.
You can chose what you want your jeans to be converted into. It’s a satisfying feeling to know that you are wearing something new, that used to be something else.
You can also track at what stage of recycling is your jeans.
Thus creating a transparent system for people to have constant feedback loops.
What makes the system more effective is the idea of raw material ownership and sustainable choices. It’s a more circular system, where the raw material again goes into the manufacturing process. Our expertise in leveraging the established channels of raw material recycling and providing customers with the performance, helps us create value.
It’s a more CIRCULAR SYSTEM, where the raw material again goes into the manufacturing process.
The expertise in leveraging the established channels of raw material recycling and providing customers with the performance, helps it create value.
With JeanPal you always wear new, up-to-date jeans without owning them. Just wear them and after a year, or when the jeans are completely worn out, you can send them to JeanPal. You can switch to a new pair. JeanPal recycles the old ones. The old ones will be recycled to make new wonderful items.